Nurture Leads to make them Sales Ready
A very small percentage of your website visitors are ready to buy from you. With proper lead nurturing campaigns, you can convert a large chunk of your website visitors to cold or warm leads and then nurture them with smart marketing campaigns until they are ready to buy from you.
For marketing to be truly effective, you need to send the right message to the right person all the time and this is only possible when your contacts and leads are managed properly in dynamic lists which allow inter-movement of contacts based on the behavior, action triggers and lead scores.
Allow us to implement smart lead management strategies for your subscribers, leads, prospects, customers and evangelists.
Lead Scoring is a vital ammunition for the sales and marketing teams alike. It allows marketers to track, score and segment leads based on multiple factors like URL visited, emails response, social media interactions, form submissions etc. Lead Scoring also allow marketers to focus on hot leads, while nurturing cold and warm leads.
Drip campaigns are a boon to the modern marketer. They have made sales follow ups smarter and easier to handle. Leads can be configured to receive relevant emails/messages based on their usage pattern.