How well do you know your leads and your customers? As a marketer you ought to be sure about answering this question?
If you are hesitant, then chances are that you know your customer but haven’t documented the buyer persona yet. Don’t worry, you aren’t alone, many businesses haven’t documented their buyer personas yet.
Let’s understand what is a buyer persona and why’s it critical to understand buyer personas.
As a marketer it is your duty to know your customer. It is understandable that knowing every customer personally is an impossible task, but knowing what they want does the trick.
How will you sell your product if you are unaware of your clients’ needs? How will you position your products and market them if you do not know which pitch works best for you?
The answer lies in the creation of correct buyer personas. Specific, thorough buyer personas are game-changers for any business.
You cannot create a winning marketing strategy if you don’t know what it is that your customers want. If you want to attract more customers and keep your existing customer base satisfied you will have to know their needs.
What is a Persona?
A persona is a fictional representation of a real person. They might or might not have names, but they are full of characteristics. Different people refer to these personas by different names. But we will stick with buyer personas.
Buyer personas can be grouped or singled out to reveal what a customer wants.Your inbound marketing strategies can be more effective if you start creating buyer personas.
What is a Buyer Persona?
A buyer persona is a mirror image of the ideal buyer. Rather, it IS the ideal buyer. However the ideal buyer persona is not based on the characteristics of a single buyer but is a collective representation of all your buyers.
It gives you an idea about what your buyers want from you. You can study your buyer persona to figure out what prospective clients might be thinking and how you can solve their problems. After all, prospects are looking to buy a product in order to solve their problems.
A buyer persona is a multi-dimensional model that does more than provide descriptions of your potential customers. It reveals valuable insights that reveals more about your buyers’ tastes and preferences, their concerns and attitudes.
Why Do You Need Buyer Personas?
It’s simple. Having a buyer persona makes your life as a marketer easier. Now you have a better idea about what people want from you. Accordingly you can align your marketing goals to attract more customers.
In a nutshell, a buyer persona lets your buyers evaluate your brand for themselves and establish an unparalleled bond of trust and loyalty.
You can create different buyer personas to cover different types of customers. This will help you understand each and every customer and deploy marketing campaigns according to your customer types.
You want to understand what motivates your leads to make a purchase and a buyer persona is perhaps the easiest and the best way to go around this. In this digital age where consumers are growing self-reliant, it is crucial that you know what ticks them.
A happy prospect will become a happy customer if you know what they want.
We help organizations around the world create successful marketing strategies, drop us a line at [email protected] if you want us to help you build match-winning buyer personas!