If you're a small business and are considering implementing marketing automation, then read on. It does not take much to succeed with marketing automation. I'm not saying this because it is all the rage right now but because of its simplicity. I'm also saying this because this is the truth. Yes, you will have to be patient to see results. After all, marketing automation is not a magic wand. But, it is an effective solution.
Think about it, such a versatile tool. It automates all the mundane marketing tasks and frees up your time. You can concentrate on focussing on innovative marketing campaigns that will help you generate more leads and gain more customers. And, trust me, that is exactly what you will be doing once you implement marketing automation in your organization.
Why is it Easy to Succeed With Marketing Automation
There are so many advantages to marketing automation that people do not talk about. If you are considering marketing automation as a viable investment for your organization, do not hesitate.
At this point in time, you need marketing automation more than ever. You might not realize that, but it might be too late when you do.
In order to make things easier for you, here are a few reasons why it has become so much easier to succeed with marketing automation:
#1: Marketing Automation Platforms are Cloud-Based
Yes, you heard me right. No clunky, bulky hardware or servers are required to store data. Your new marketing automation platform is completely cloud-based, like any other SaaS (Software as a Service) platform.
In fact, being a cloud-based platform makes it less prone to issues that get in way of software deployment. Your vendor will automatically update your product(s) whenever an update is rolled out.
You do not have to worry about anything. Perhaps, the most important aspect of this model is the fact that you can work from anywhere. Since your marketing automation platform is hosted in the cloud, you can access it via any device. All you need is a working internet connection. This becomes handy whenever you step out of your office to meet a client or going back home to your family.
#2: Monthly Billing Plans
Thanks to the SaaS model adopted by marketing automation platforms, costs have come down. You do not have to pay hefty license fees upfront. You only need to pay monthly bills. This helps you in keeping track of your costs, and you can clearly calculate your ROI. Additionally, if you ever feel unsatisfied with the platform, you can switch to something else. Since it is a monthly plan, nothing can stop you from switching. There is no monetary guilt whatsoever.
Due to such a cost model, marketing automation is now attracting startups and mid-sized businesses to grow their businesses. Not only is it cheap, but it is an extremely cost-effective, reliable solution for many such organizations.
Also Read: Why Marketing Automation Is Indispensable For Startups?
#3: Simple UI
Most marketing automation platforms nowadays have a simple user interface (UI). But they are also extremely customizable. So, it suits all sorts of marketers. If you are an old-school marketer and like to keep things simple and clutter-free, you can always choose that path.
On the other hand, if you are a marketer who likes to tinker with everything, you can have a field day with your marketing automation software. Even if you are not inclined towards customization, it never hurts to try. Tinkering with the UI helps you to visualize complex campaigns in an easily identifiable way.
#4: Implementation & Support
Marketing automation implementation is an important step when you want to succeed with marketing automation. Successful implementation can help you win a lot more customers and close a lot of deals. Smaller vendors provide support in the form of online resources on their websites. The larger ones usually charge a fee and provide real-time online support for a seamless implementation.
However, if you have the budget, you should consider hiring a marketing automation implementation firm. Such firms have in-depth marketing automation knowledge and will help you implement your platform correctly.
#5: Easy Integration
Integration between a website and your marketing automation platform involves adding only JavaScript. Similarly, integration between a mobile application and your automation platform involves only an SDK. Integration is an integral part of marketing automation platforms. Most of them allow you to integrate with ERPs, CRMs, and other 3rd party applications.
Moreover, software integrations have become much easier with applications like Zapier and Postman. You can easily integrate apps with a few steps or a few lines of code.
You’re One Email Away from Being a Proud Marketing Automation User
Yeah, it is that easy. Marketing automation is easy to procure and use. You have to be proactive about it, but that’s it. No clunky hardware, no expensive fees, nothing. You have nothing to lose and everything to gain. And, not only you but your Sales team will start using it as well.
It’s a versatile tool, and the sky is the limit. So, what are you waiting for? Need assistance? Send us an email to [email protected] with your requirements.