Esanosys Blog | MarTech, Marketing Automation and CRMs Blog

SaaS Customer Retention Tips

Customer retention is extremely important to your SaaS business because it can make or break your business. If you lose customers, you lose money and goodwill. It’s as simple as that. On an average,...

Neuromarketing: The New Science of Persuasion

Businesses can keep track of their customers’ purchases and identify their tastes and preferences. But it is difficult for these businesses to unearth the reason as to WHY a customer buys that certain product....

All About YouTube Linked Comments

If you have been spending a fair amount of your time on YouTube, you will notice something strange while viewing videos. Right below a video in the comments section are linked comments. If you’re...

Nailing a High-Converting SaaS Trial

Your goal as a marketer in the SaaS industry is to drive as many SaaS trial conversions as possible. But the major obstacle is that most SaaS trial users do not convert to paying customers. According...

How to Use YouTube Annotations

While watching videos on YouTube, you might have wondered what those clickable buttons are that show up and disappear randomly when a video is playing, right? These are known as YouTube Annotations that prompt viewers such...