If you have been around in the world of marketing for a while, you must have used or planned to implement marketing automation for your company. Marketing automation systems are multifaceted marketing tools that support all the needs of the modern marketer. From email marketing campaigns to tracking leads down the Sales Funnel, it does it all.
At this day and age, marketing automation is not a tool for growth, it is a tool for survival. But still, there are very few people who truly understand the power of marketing automation. Even lesser number of people are aware of how to harness and unlock the true potential of marketing automation.
Here’s where marketing automation specialists come in.
Who are Marketing Automation Specialists?
Naturally, this will be your first question. Who are these people? Well, marketing automation specialists are extremely well-verse with marketing automation technology. They help organizations to implement their marketing automation systems properly.
And, if you didn't know, let me tell you this, proper implementation goes a long way. Then, they help you out to make the most of your marketing automation tool, so that you can make more money, and close more deals.
Moreover, hiring marketing automation specialists ensures that your monthly investments on a marketing automation platform are not going down the drain.
Why Do You Need Marketing Automation Specialists in your Team?
As a marketer myself, I have realized that we have concentrated way too much on traditional methods of marketing. While there was no way to realize that the world was paving its way for something more revolutionary, now is the time to make things right.
As a marketer, you already have a lot on your plate. Hiring marketing automation specialists is a great way to divide the labor and unburden yourself.
Moreover, marketing automation is a complex platform. So, it requires the delicate and informed touch of a specialist. While one can always read up on marketing automation literature and learn the ropes of operating such a system, there is very little time to do something like that in reality.
Everything needs to be super fast and the best solution would be to hire specialists but also learn from them.
If you hire marketing automation specialists, you will not have to worry about any marketing automation issues anymore, because these people are extremely good at what they do.
According to PayScale, marketing automation specialists earn $72k every year on an average. That is pretty good.
On top of all this, the first thing that you need to take care of is implementation. Since the implementation is kind of a big deal for marketing automation platforms, why risk doing it all by yourself?
Why Do Businesses Need Marketing Automation in the First Place?
Of course, if you do not have a marketing automation platform, there is no need to hire marketing automation specialists (duh!). But, the thing is your organization needs a marketing automation platform right now more than ever.
Client demands are always on the rise, and if you want to close more deals then automation is the way to go. Needless to say, marketing automation is a revolutionary tool that is set to change the world of marketing forever.
With the larger corporations pumping big bucks into their ad campaigns, it is impossible for startups and small-to-medium sized businesses to compete.
But thanks to marketing automation, the size of your company does not matter anymore. You can now officially compete with anyone and in fact, achieve great success while doing so.
Your staff resources might be limited, but that should not stop you from achieving success. Not anymore. Here’s how marketing automation can benefit you:
#1: Saves Time
Any tool that helps you save time is a gift. Marketing automation helps you extract the most out of your limited time and resources.
Having marketing automation specialists in the team also helps save additional time that you can spend on conceptualizing new marketing campaigns.
#2: Monitor Multiple Channels
Marketing is not limited to one channel nowadays. There are multiple and with digital media on the rise, you need to be alert at all times.
Marketing automation allows you to monitor what people are saying about your organization on the internet and you can choose to interact with these people.
You can provide real-time customer support and help your customers out whenever they need help.
#3: Get To the Right Audience
Marketing automation platforms are equipped with unique lead management features that help you target the right audience. There is no point in spending on a campaign and reach out to a 10000 random people out of which only 100 engage with you.
Rather, think about how to target this 100 people right away. This is where marketing automation triumphs. It helps you target these 100 people, making sure that the maximum number of people are engaged.
#4: Detailed Reports
This is the age of big data. And, what good is your data for if it just sits there doing nothing?
Marketing automation not only collects data to help you make your campaigns better, but it also generates automated reports that allow you to make the most of your data.
It reveals relevant stats like open rates, clicks etc. of your campaigns, how people are reacting to them. It constantly analyzes and helps you review these reports for future campaigns.
#5: Forge Your Brand Presence
With a marketing automation platform, you can help strengthen your brand. You can establish a presence across all marketing channels, and invest in your efforts consistently. Marketing automation is a great tool for this purpose.
Even if you are a startup, if you work hard enough, with marketing automation, you will be able to skyrocket your way to success.
When it comes to brand image, consistency is the key and customers always love a brand that is consistent and efficient. If you want to improve your brand’s visibility, there is no way better to do this.
Don’t Sit Around And Wait
If you want to succeed with your brand, you have to invest in it. There’s a reason why marketing automation specialists are highly sought after. They deal with a platform that helps people succeed and live their dreams. So, what are you waiting for?
If hiring a full-time marketing automation specialists isn't on cards, you can take advantage of our marketing automation services.