Marketing automation hacks - don’t let the term fool you. Many successful marketers use them, but few talk about it. These are growth hacks targeted to improve brand value and revenue. Truth be told, your digital marketing remains incomplete if you are not incorporating these marketing automation hacks in your strategies.
Successful startups like Airbnb, Uber, Dropbox, everybody uses these hacks to make the most of their digital marketing efforts. Needless to say, the results are astounding.
When it comes to marketing, marketers want growth. That is the major reason why marketers invest so much in marketing automation. But just like any other piece of technology, there are tips and tricks that can help propel you forward, faster. These marketing automation hacks aim to give you an edge over your competitors.
Before I move on, I would like to point out that marketing automation hacks like these have been discovered and passed around by marketers themselves. Most importantly, people came up with these hacks, and you too can come with your own. There is no hard and fast rule that you will have to follow these hacks, so feel free to create hacks that will help your company!
#1: Creation of Hyper-Targeted Content
The list of marketing automation hacks would be incomplete if I did not mention content creation. Rich and relevant content is the fuel for any marketing automation platform. The amount of big data collected thanks to your marketing automation platform is waiting to be used.
You can use it to your advantage and create tailor-made content for your leads. You can figure out every lead’s likes and dislikes and have one-on-one conversations with them. This helps you dig deeper and harness the uniqueness of every lead.
#2: Set up Alerts for Behavioral Insights
Good marketers know the importance of understanding their leads. The first challenge that any marketer has to face while scoring new leads is how to work them. Many marketing automation platforms have an alerts module. But, if you want to make the most of it, this is the hack that you should employ.
Set up automatic alerts to receive notifications whenever a lead requests a demo, or attending a webinar or better still visits specific pages of your website. Receive alerts when a lead checks out the pricing pages and when they are assigned to a sales rep. Well-placed alerts will reveal a lot about lead behavior and how to tackle them.
#3: Offer (Automated) Incentives
One of the most ingenious marketing automation hacks that I have ever seen is used by Dropbox. Using this hack, Dropbox improved its sign-up rates by 60%. Being a cloud-storage platform, they offer extra storage space to their users based on certain conditions. You get free space if you refer them to a friend. You get more extra space if you connect your social media accounts.
You too can use your marketing automation platform to offer such automated incentives to your prospects and customers. This will bolster usage of your product as well as the image of your brand.
#4: Sales Automation
Marketing automation is as much a tool for Marketing as it is for Sales. You can integrate your marketing automation platform with your CRM in order to offer the benefits of automation to sales.
Not only does Sales benefit from this arrangement, but they can also remove the possibility of human error. You can set up dynamic email workflows and automate your follow-up processes to improve the after-sales customer experience.
#5: Automated Drip Campaigns After Every Purchase
When it comes to retaining customers, engagement is a must. More so, if you are a B2B marketer. If you are offering a SaaS product, you have to keep your customers satisfied. Moreover, you have to keep them interested in your brand as well as your product. You can run automated drip campaigns after every purchase.
These drip campaigns will guide your customer and help them learn more about the product they purchased. If you help them harness the full potential of your products, they will start placing more trust in your brand.
#6: Re-Engaging Leads that Go Cold
While it is impossible to close every lead that you qualify for, you can still follow up on the ones that grow cold. People are extremely busy these days. More often than not leads grow cold because they lost interest or forgot about you totally.
Create an automated re-engagement campaign for any lead that grows cold. Set up parameters in order to rope in these leads, and hope to grow your business more.
#7: Time it Right with Marketing Automation
Nowadays, leads want personalized experiences with minimal direct contact. By direct contact, I mean pesky sales calls. But, if you time it correctly, one call right on the cusp of qualification can actually help you close deals.
You can leverage your alerts tool to send real-time alerts that will share prospect information with your Sales team. This will allow a representative to get on a call with this prospect right away.
Marketing automation is still at a nascent stage. It is evolving, and more marketing automation hacks are making their way into the world of marketing as we speak. It’s always better to go out of your way and tinker with your automation platform and figure out more hacks.
The more hacks you can discover the better it is for you. After all, we are all looking for ways to improve company revenue, aren’t we?