What is Marketing Automation? Definition of Marketing Automation

published on 21 June 2021

If you ask me, what is the definition of marketing automation, I would say it’s an amenity. Think about it. Marketing automation is a versatile, multi-purpose tool, not only for marketers but for an entire organization.

In the past one decade, marketing automation has improved by leaps and bounds. But that is all due to rapid technological advancements in the world in general.

Such advancements have also helped consumers become tech-savvy individuals. This is why marketers keep talking about marketing automation all the time nowadays.

Marketing automation adoption rates are going up, every passing day as more and more marketers like you and me are realizing the importance of such a tool. It takes care of so many things all at once, and it’s free from all kinds of errors.

It’s like the holy grail for marketers.

But there’s something that all marketers should understand, we NEED marketing automation now, more than ever. There is not much of a choice because it can help you make or break your brand.

In fact, we should embrace it. It is a great tool, and once you get the hang of it, you probably will not want to let it go. But before we go into the need part, we need to understand what it is.

There are so many misconceptions about marketing automation. The only reason why this happens is that there is a general lack of awareness of what marketing automation is. So, we have decided to clear the air once and for all. So, we have decided to make a list of the best definitions of marketing automation out there on the internet.

Let's see what is the definition of marketing automation according to these marketing automation companies:

According to Hubspot:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

According to Marketo:

Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

According to Pardot:

Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.

According to Salesforce:

Technology that allows marketing and sales departments to create, deploy, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency.

According to Esanosys:

Marketing automation increases an organization’s efficiency by monitoring regular marketing tasks round the clock. With the help of advanced marketing automation tools, marketers are able to automate marketing processes like campaign management, customer data segregation & integration, which results in improved lead quality and higher sales.

According to Campaign Monitor:

Marketing automation is when software automatically sends campaigns to your subscribers based on triggers you set.

According to Oracle Eloqua:

To run effective demand gen and lead management programs, marketers must respond personally to each prospect in the buying process. But given the sheer volume of marketing campaigns, you can’t possibly identify and respond to each sign of buyer interest manually.

To really target customers and prospects with the right messages at the right time, you’ll need a cross-channel marketing platform that customizes the content and automates the timing of all your marketing communications -- marketing automation.

Also Read: What is Marketing Automation?

Which definition of marketing automation did you like the most? Don’t forget to let us know at [email protected].

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