Category: Strategy

Offline marketing can be pretty important for some businesses. For most marketers, however, online marketing takes the hot seat. And, I don’t blame them. The focus on marketing, in general, …

Net neutrality has become quite the popular topic of debate in recent times. Ever since the proposal from the Federal Communications Commission (FCC) chairman Ajit Pai has been revealed, people …

2018 is almost upon us. Naturally, many B2B organizations have already started to lay down strategies for the next year. I’m sure that you are doing the same. According to …

We all procrastinate now and then. Procrastination is just a part of our daily lives. Small amounts of it is quite harmless but if it becomes a habit, it can …

For the very first time, internet ad spend is going to take over TV ad spend this year. No one can say that they did not see this coming. I …

Unlike large corporations, small businesses have a tight marketing budget. But, does that mean that the average small business cannot flourish? Absolutely not. When you have a limited budget, you …

If you are a startup or even a large corporate experimenting on a shoestring budget, you know how tight marketing budgets usually are. Driving effective marketing campaigns on a shoestring …

Most marketers complain of not having enough marketing budget. Occasionally though, you might find yourself with leftover money during a certain financial year. However, you need to be wise and …