Here’s How to Plug Marketing Funnel Leakages
Imagine yourself filling a water tank with water drawn from a well using a bucket. You may have to make several trips to the well to fill the tank. What happens if there are...
Category: Strategy
5 Offline Marketing Strategies For Your B2B Brand
Offline marketing can be pretty important for some businesses. For most marketers, however, online marketing takes the hot seat. And, I don’t blame them. The focus on marketing, in general, has shifted. Consumers have...
How Can The End Of Net Neutrality Affect Online Marketing
Net neutrality has become quite the popular topic of debate in recent times. Ever since the proposal from the Federal Communications Commission (FCC) chairman Ajit Pai has been revealed, people have not stopped talking about...
B2B Marketing Attributes CMOs Should Look Out For in 2018
2018 is almost upon us. Naturally, many B2B organizations have already started to lay down strategies for the next year. I’m sure that you are doing the same. According to most CMOs, one of...
Time And Technology Waits For None
When marketing technology made its first waves, it had a handful of adopters. With its gradual success, more companies wanted to make it a part of their business. But, the funny thing with technology...
Marketers: Stop Procrastinating, Get Doing
We all procrastinate now and then. Procrastination is just a part of our daily lives. Small amounts of it is quite harmless but if it becomes a habit, it can become troublesome. Add technology...
How To Get Google Reviews
Google is not just a search engine anymore. It’s much more than that. Apart from the myriad of services that the world’s no.1 search engine provides, it also lets you review businesses. Google reviews...
How To Use Lead Scoring To Personalize Your Website?
Nowadays, a one-size-fits-all approach does not work anymore for businesses. In order to get more leads, and ultimately more customers, a certain level of personalization is necessary. If you use a sales or marketing...
How To Create A Successful Lead Generation Strategy
It’s no brainer that to keep your business up and running, you need a constant supply of new leads. Of course, in order to make your business profitable, you will have to convert as...
Internet Ad Spend Is Going To Surpass TV Ad Spend in 2017
For the very first time, internet ad spend is going to take over TV ad spend this year. No one can say that they did not see this coming. I mean, come on, TV...
