Category: MarTech

Candid Review of 5 Major CRMs – SalesForce, Zoho, Hubspot, FreshSales and SugarCRM

Candid Review of 5 Major CRMs – SalesForce, Zoho, Hubspot, FreshSales and SugarCRM

Customer relationship management software, commonly known as CRM, is an essential tool used by companies to formulate and improve their sales strategy and outcomes. CRM incorporates most client-company interactions and helps businesses understand, retain,...

Dear CMOs, Reconsider your MarTech Stacks for the New World

Dear CMOs, Reconsider your MarTech Stacks for the New World

Gartner’s research shows that companies now spend more on marketing technology than on advertising. Research also shows that over 58% of all B2B marketers plan on using some form of marketing automation technology as...

A Brief History Of Marketing Technology

If we took a look at the history of marketing technology, we will see that marketing and technology always went hand-in-hand. Right now, there are exactly 5381 marketing technology solutions out there, a 40%...

How Blockchain Technology will Impact Marketing?

How Blockchain Technology will Impact Marketing?

Bitcoin is the new bug that has bitten the entire world. Everybody is going bonkers over it. So many people are actually considering investing in it. Some banks have even started accepting it as...