Category: Email

Why PowerMTA is the most preferred email delivery software

Why PowerMTA is the most preferred email delivery software

Today’s marketers are pushing for mainly three things, that is, high productivity, consistent engagement and high return on investments, or ROIs. If they stick to just one ESP, or email service provider, attaining all...

7 Best Practices to Improve Email Deliverability

7 Best Practices to Improve Email Deliverability

Emails generate the highest ROI or Return on Investment. Email marketing generates $44 for every $1 spent, leading to a staggering ROI of 4400%! There is no doubt that email marketing is one of...

Use Email Preheaders to Boost Email Open Rates

Use Email Preheaders to Boost Email Open Rates

Around the world, 93 billion promotional emails are sent every day, and so winning a client’s attention through their inbox is a real battle. Research shows that more than 35% of people decide whether...

Here’s When You Should Opt for a Dedicated Email Marketing Server

Here’s When You Should Opt for a Dedicated Email Marketing Server

Many companies are now trying their hand at maintaining their dedicated email marketing servers to help with their marketing campaigns. Some companies have outgrown their current email marketing tool and are looking for a...

The Best Way to Respond to Spam

As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly,...

Say No To No-Reply Email Addresses

When you email your subscriber, there are two things that help them identify you. Your name and your reply-to email address. Companies and marketers often overlook these identifiers. More often than not, subscribers want...