Marketing automation is clearly making its mark in the world with its ever-increasing adoption rates. With so much information out there on the internet, we thought why not return to our roots? Why not take a look at the marketing automation books that can help marketers learn about and improve their marketing automation systems.
Here's our list of the 6 top marketing automation books for the modern marketers:
1. Think Outside the Inbox: The B2B Marketing Automation Guide by David Cummings, Adam R Blitzer
This book deals with marketing automation and its nitty-gritty. It gives readers an insight into the world of automation since its inception. It sheds light on how marketing automation has been a force of transformation in recent times where marketers cannot solely rely on CRM.
What it effectively does is paint a clearer picture of marketing automation. It establishes how marketing automation is more than email marketing and how as a marketer you can benefit from automation.
This book is a brilliant piece of literature for the B2B marketer of today.
Moreover, David Cummings, the author of the book is the founder of two software companies, Hannon Hill and Pardot.
2. Marketing Automation For Dummies by Mathew Sweezey
This book is perfect for the novice or the marketing automation enthusiast who is looking for a quick-fix. This particular book gives you a good idea about the tools and technology that revolves around marketing automation.
It deals with the entire topic in pretty straightforward terms and demystifies the shroud of mystery that surrounds marketing automation.
Mathew Sweezey is a well-known marketing automation evangelist at Pardot who is an expert on the topic, and that is evident from the way he simplifies complex topics.
3. Automate Your Marketing: Quick Tips & Real-Life Examples to Get Leads and Promote Yourself on AutoPilot by Andrew McCauley, Heather Porter, Katie Joll (Editor)
If you are looking for a book that will assist you while growing your business, then this is the one.
Having a tough time juggling email marketing and social media marketing? Then this book will help you out. Written by automation experts who are at the top of their game, they give readers an insight into why you should consider automation and how you can use it to your advantage.
From running seamless digital marketing campaigns to tracking how each campaign is performing, you get to read it all. The book also has links to valuable tools and resources that you can use for yourself.
4. Manufacturing Demand by David Lewis
David Lewis who is the CEO of DemandGen International reveals how hunches and intuitions are slowly creeping away from the world of marketing and being taken over by solid metrics.
He talks about the technical side of marketing automation and demand generation, something that is missing in a lot of books that are out there on the market. It presents us with case studies that you can refer to, to get a better understanding of the subject.
If you are looking to understand lead management, then this is the perfect book for you.
Demand generation is a whole new world when you start exploring it and believe me, this book will leave you floored.
5. Marketing Automation: Practical Steps to More Effective Direct Marketing by Jeff LeSueur
Everybody knows that you need more than a good product to succeed in today’s world. Good marketing is what sets the best apart.
It takes precision and knowledge to satisfy customers and this book is all about that. It explains the inner workings of a marketing automation tool. It delves right into the details and talks about how each part benefits your business and how you can take advantage of it to create better marketing solutions.
If you are looking for a nice read that will help you craft the right strategies then look no further.
Have you read any of these marketing automation books? Let us know which one helped you improve your campaigns.