Marketing Automation Blog

How Can The End Of Net Neutrality Affect Online Marketing

Net neutrality has become quite the popular topic of debate in recent times. Ever since the proposal from the Federal Communications Commission (FCC) chairman Ajit Pai has been revealed, people have not stopped talking about it. The entire future of the internet seems to be hanging by a thread, so this seems pretty serious. If this idea […]

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B2B Marketing Attributes CMOs Should Look Out For in 2018

2018 is almost upon us. Naturally, many B2B organizations have already started to lay down strategies for the next year. I’m sure that you are doing the same. According to most CMOs, one of the most crucial parts of this planning involves adding new talent. The purpose of this inclusion is to scale new heights […]

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Time And Technology Waits For None

When marketing technology made its first waves, it had a handful of adopters. With its gradual success, more companies wanted to make it a part of their business. But, the funny thing with technology is that it keeps improving itself. Take for example mobile phones. Every year mobile phones get bigger and better. Let’s say […]

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Marketers: Stop Procrastinating, Get Doing

We all procrastinate now and then. Procrastination is just a part of our daily lives. Small amounts of it is quite harmless but if it becomes a habit, it can become troublesome. Add technology in the mix and you will see that we procrastinate for hours every day. The danger that procrastination presents is a […]

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How To Get Google Reviews

Google is not just a search engine anymore. It’s much more than that. Apart from the myriad of services that the world’s no.1 search engine provides, it also lets you review businesses. Google reviews are a great way to leave feedback. These reviews pop-up anytime someone searches for your business. Obviously, this makes Google reviews […]

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5 Inspiring Examples Of Omnichannel Marketing Done Right

Omnichannel marketing is becoming a popular buzzword amongst marketers these days. More and more companies are deciding to implement omnichannel strategies to make the buyer journey customer-oriented. Which is why I decided to take a look at some of the best examples of omnichannel marketing out there. These companies took the pains to refine their […]

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How To Create A Social Media Strategy For Your Business

Social media is overwhelming at times, don’t you think? The number of channels keeps on increasing every year and new features get added to the existing ones every other day. It is pretty confusing at times for many marketers. And, it can actually throw all your digital marketing efforts into a state of disarray. While […]

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How to Avoid Hiring Mistakes in Marketing

If you want a highly productive and efficient marketing team, you will have to hire well. End up hiring the wrong person and you will keep paying for your mistake for a long time to come. An incorrect hiring decision could cost a company up to $20,000 a year on an average. So, if you […]

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