Demand these Marketing Automation Services from your Marketing Automation Software Vendor
Are you a new marketing automation user? Then, listen very carefully. This applies for marketers who are thinking of upgrading their existing marketing automation platforms too. What I am about to say is something that no marketing automation software vendor will ever tell you. But, as a customer, you are entitled to a large array of services from your marketing automation software vendor.
If you demand these services, your vendor should comply with your requests. These demands will actually help you in creating better marketing campaigns. Not only this, but it will also help you generate more profits for your business in the long-run. And, if your marketing automation software vendor cares for you, they’ll provide you with all the services that you require.
So, here are the things that you should demand from your marketing automation software vendor:
#1: End to End Implementation
Implementation services vary from vendor to vendor. It depends completely on which marketing automation software vendor you chose. If you chose a small vendor, you will probably be receiving very little help in terms of implementation. On the other hand, if you chose one of the bigger vendors, you might be with a bit of luck. They will usually charge you a one-time fee and provide you one-on-one implementation sessions. They might also provide you with exclusive resources and additional help. But, what you should demand from your marketing automation software vendor is end-to-end implementation. While most vendors will provide support, saying that it is “end-to-end implementation”, it is not.
As we all know, the process of implementation is crucial to marketing automation success. If you get it right, you are good to go. However, success is possible only when you opt for end-to-end implementation. So, what does this sort of implementation include? It helps you to configure your platform to suit your needs.
Ask your marketing automation software vendor to help you configure your workflows. Having custom workflows based on your needs is extremely important for effective marketing. Configure the lead management module according to your needs. The more you customize and configure this module, the better will be your results. And, make sure that you ask your vendor to help configure your reporting module. Reporting and analytics are a key aspect that will help you identify how each of your campaigns is doing.
Integrations are a great way of getting the most out of multiple tools. Take, for example, a CRM. It is a robust tool that can handle all sales-related activities. But when it comes to lead management, it falls short. On the other hand, consider a marketing automation platform. It is great for lead management. So, why not integrate these two to get the most out of your platforms?
Ask your marketing automation software vendor if their product integrates with your CRM. If you have other Marketing or Sales tools that you can integrate, inquire about them as well. Make sure that your vendor provides assistance with all the integrations that you need to carry out. The integration can be in the form of ready-to-use connectors or via APIs.
All marketing automation platforms let you create landing pages, landing forms, email templates, banners and do so much more. However, the thing is, no one has the time to create completely new templates for their business. Then again, most templates that are available do not suit the tastes or needs of a lot of marketers. In this case, you should ask your marketing automation software vendor to help you with the creative suite. By help, we mean tweaking the available templates so that you can make the most of it.
In this case, you should ask your marketing automation software vendor to provide some ready-to-use templates. By this, we mean tweaking the available templates so that you can make the most of it.
Content has become an extremely important part of marketing nowadays. If you have a marketing automation platform, you need loads and loads of content to keep it up and running. Ask your marketing automation software vendor to assist you in the process of content creation. You will need to come up with content for your website, emails, blogs, ebooks, whitepapers, infographics, research papers, etc. All this takes a lot of time and energy, so ask your vendor if they can provide any help. See if they can at least help you with some workflow email templates and content.
These four services form the pillars of any good marketing automation platform. If you want to succeed and take over your competitors, you don’t just need a vendor, you need a partner. A good vendor will comply with your requests and help build a legacy for you.