Marketing Automation Blog

How To Create A Social Media Strategy For Your Business

Social media is overwhelming at times, don’t you think? The number of channels keeps on increasing every year and new features get added to the existing ones every other day. It is pretty confusing at times for many marketers. And, it can actually throw all your digital marketing efforts into a state of disarray. While […]

Continue reading
How to Avoid Hiring Mistakes in Marketing

If you want a highly productive and efficient marketing team, you will have to hire well. End up hiring the wrong person and you will keep paying for your mistake for a long time to come. An incorrect hiring decision could cost a company up to $20,000 a year on an average. So, if you […]

Continue reading
Silliest Quora Questions About Marketing Automation

Quora is a great community to ask questions and (hopefully) receive answers that are helpful enough to solve your problems. So, I decided to go on Quora and see what people were asking about marketing automation. I saw a lot of questions, and then I noticed a trend. Some of these questions clearly point out […]

Continue reading
Ways To Introduce Marketing Automation to Your Team

As a Marketing and Sales tool, marketing automation is extremely efficient and effective. However, if you want to succeed with it at your organization, you need to introduce marketing automation to your team. And, by introducing I do not mean showing it to them as a courtesy. You need to convince them to use it. […]

Continue reading
Do Not Hold Back Your Marketing Automation System

The first annual MarTech Data Report for 2016, published by Openprise revealed some startling facts that got me thinking. The report recorded responses from over 400 sales and marketing professionals across the US. According to the report, 75% of people who used marketing automation was just using it for basic purposes. Half of them did […]

Continue reading
Marketing Automation is the Secret Sauce to Growth Hacking

In the world of competitive start-ups and large multinational corporations, success is hard to come by. Still, there are companies who succeed and reach the top swiftly. How do they do it? Well, one thing that most successful companies do is that they quickly find a combination of “hacks” that works for them. These “hacks” […]

Continue reading